Brand Strategy
Upon graduating from college, I would love to go into Social Media Managing or Marketing and Advertising. That's why I hope to complete a Masters in Media to further improve my skills.
To get me started, I reached out to a local florist business to help them develop their Facebook page as that is their only sight where they post their business. After they consented, we began to discuss a strategy to improve their social media in hopes of increasing their engagement.
Potential Logo's
After talking to my client, I found out that he has never had an official logo before, as he typically just puts a collage of his recent work as his profile picture. He informed me that he would love to have an official logo for his business. The only input he gave me was that he loves the colour green, and would be so grateful if I could make that the main colour of the logo. With the information I used my skills from Canva, Adobe, and Photoshop to create the logo's as seen above.
Imagery of the Brand
I asked the owner of the business to send me over some pictures of his work. His floristry is beautiful, and I feel as though his pictures do not do it justice, as displayed below. The grey background takes away from the vibrant colours, I believe with more structure and guidance the true beauty of the flowers will shine through the images. We have agreed that from now on, I will take the pictures for his company, using a camera rather than a phone to improve the quality.
This is just our starting point to rebranding Finn's Flowers. We are starting by solidifying a logo, a recognisable icon for his company. We are going to elevate the imagery of the flowers to attract more customers. We will also begin to post more regularly in hopes of increasing engagement. Furthermore, we will move to more platforms such as Instagram. It is only the begging of this partnership, and I cannot wait to see the progress we make :)